Sawasdee Thai Elevated

identity, print, social content, web design

Project

Information

The Client

Sawasdee Thai Elevated is an upscale Thai restaurant in Plainview, Long Island, New York, built around the idea that a great dining experience starts before the first dish arrives. Working alongside interior designer Doug Horst of Horst Design International, I was brought in to develop the full visual brand from the ground up and carry it across every touchpoint the restaurant owns.

The Goal

About the Sawasdee Thai Elevated Brand

The Sawasdee Thai Elevated visual identity needed to hold together across a lot of surfaces at once. Print menus. Business cards. A full website. Active social media channels on Facebook and Instagram. And a physical dining room designed to feel like a destination, not just a restaurant.

I handled the logo, all brand collateral, and the full menu design system. The website was built to guide guests through the food and the experience before they ever arrive, with a blog and rich content that gave the restaurant an editorial presence online. For social media, I developed a weekly content system using custom square-format graphics, typography, and photography direction, giving Sawasdee Thai Elevated a consistent visual voice across every post.

Art direction for photo and video shoots, Facebook and Instagram management, and coordination with the interior design team were all part of the scope.

The Result

The Sawasdee Thai Elevated brand launched with a unified look from the logo on the business card to the graphics on the phone screen. Social media traffic grew by 100x. Website engagement improved by 50 percent. The design work supported the interior, reinforced the elevated positioning, and gave the restaurant an ongoing content platform it could build on.

For restaurant owners, hospitality groups, and agencies looking for a designer who can develop a brand and run it across print, digital, and physical space, this project shows what that scope of work looks like in practice.