Jonny Mango Project Band Logo

logo design, typography, visual branding

Project

Information

The Client

Siesta Key Music Scene is an online music community built around the talent and culture of Siesta Key, Florida. They needed a mascot and a band identity that could carry the spirit of the community, something that belonged to everyone on the Key, not just one person.

The Goal

About the Jonny Mango Project Band Logo

Jonny Mango is not any one man. He is the vibe. A sunset echo, a ghost in the salt air. The Siesta Key Music Scene needed a logo that could hold all of that, a mark for their house band, Jonny Mango and the Siestas Beach Chair Blues Band, that felt like local legend rather than local business.

The Jonny Mango Project Band Logo had to work across everything the community touches: social media, event banners, Facebook posts, hats, shirts, gear cases, and anywhere else the SKMS plants its flag. The design needed to feel like it walked out of a beach bar at sunset with a dobro in hand and a story nobody could fully verify.

The Result

The logo and brand identity I built for the Jonny Mango Project leans into the mystery. Caribbean blues energy, bold band-style type, and a visual presence that rolls across merch without losing any of its character. Hats, shirts, and gear cases all carry the same mark, the same attitude.

The ghosted figure in the portfolio montage says it better than any headline: nobody knows exactly who Jonny Mango is, and that is exactly the point. The identity gave Siesta Key Music Scene a storytelling platform they could grow around, one that draws musicians and fans into the lore rather than just promoting a show.

If you manage a music community, a local music brand, or a venue that wants something people remember and talk about, this is the kind of work I do.