Jsanti Music Logo

logo design, illustration, typography

Project

Information

The Client

JSanti Music: Musical artist John Santiago, known as Jsanti, and his bands including Night Driver, Jsanti & the Vital Groove, and solo performances. The client needed a modern update and a stronger visual identity to extend across all band iterations.

The Goal

The objective in creating the Jsanti Music Logo was to develop a striking, instantly recognizable icon for use in all forms of promotion, from t-shirts and hats to posters, online branding, and merchandise. Drawing from influences like Joaquin Phoenix’s look in “Inherent Vice”, disco era design, and the psychedelic rock and roll movement of the late 60s and 70s, the logo aims to encapsulate Jsanti’s unique stage persona in a minimalist, memorable style. By focusing on the most essential facial elements, the logo is designed to be iconic and flexible for various branding needs.

The Result

The completed Jsanti Music Logo stands as a bold, minimalist representation of the artist, capturing his stylized image with simple yet powerful visual elements. Its versatility allows it to be adapted for merchandise, social media promotion, and all promotional assets, reinforcing the brand and making Jsanti instantly identifiable to his audience. The logo has become symbolic for Jsanti’s evolving music acts—Night Driver, Jsanti & the Vital Groove, and solo performances—serving both creative and commercial goals for his Americana-infused blend of blues, rock, soul, and country.