Sawasdee Thai Elevated

identity, print, social content, web design
Sawasdee Preview Image
The Client
Sawasdee Thai Elevated: A premier Thai restaurant in Plainview, Long Island, New York, blending authentic cuisine with upscale, immersive ambiance. Partnering with interior designer Doug Horst, CEO of Horst Design International, I helped capture the restaurant’s refined brand identity in its decor and digital presence.
The Goal
The objective was to create a cohesive, visually stunning brand experience for Sawasdee Thai Elevated, reinforcing their reputation as an elevated, destination Thai restaurant. From collaborating on bold murals throughout the space—including the signature elephant mural, now featured as the hero image on the homepage—to designing the restaurant’s website, blog, and managing vibrant social media channels, my role was focused on translating the restaurant’s personality into every visual touchpoint. This included art direction for photography and videography, content strategy, and hands-on management for Instagram and Facebook. While I increasingly serve music industry clients, this project exemplifies my expertise in restaurant branding, illustration, web design, and integrated marketing for hospitality brands.
Sawasdee Thai Elevated Portfolio Item Image
picture of two tha women smiling in ceremonial outfits
picture of women having lunch
picture of thai food
picture of thai hot tea
picture of two champaign glasses
picture of birds eye thai chilli
picture of thai dishes
picture of thai floating market
picture of thai spices
The Result
Sawasdee Thai Elevated’s visual identity fuses contemporary elegance with Thai cultural elements, engaging guests the moment they step inside. The elephant mural stands out as a centerpiece, drawing new diners and featuring prominently both in the space and digitally. The curated website and blog offer rich storytelling and menu exploration, while the active social media feeds—built with professional photography and engaging video—expand the restaurant’s reach and online reputation. Collaborating with the interior designer and managing all creative assets, I delivered a comprehensive brand solution that continues to attract upscale clientele and stands as a showcase for restaurant owners and agencies seeking standout visual design, illustration, and branded experiences.